Over the last few years, as internet access became ubiquitous, we moved more and more from our work and our life to the web and with it our social interactions. If we look at these attitudes, they are not just technology driven, but represent a major cultural shift. The technologies provide tools and concepts that enable these new types of web 2.0 solutions to emerge. This new set of attitudes and technologies must provide business value.
So what does it mean for insurers? An updated web 2.0 strategy will need to identify and address all the interaction and collaboration points with each audience segment and provide them with the right mix of self service, collaboration and engagement and social interaction:
Web-based solutions enable you to move time consuming manual processes relating to time sensitive data to the Web by integrating core applications and by offering centralized access and self-service options. These services can eliminate delays in underwriting, and claims processing, improving customer satisfaction and agent productivity. For more information about Edgewater's Internet Commerce Solutions for the Insurance industry:
