Localized Multi-Channel Marketing Campaigns provides corporate marketing or field marketing with access to self-service options that allow them to create targeted Direct Marketing campaigns by generating branded, customized promotions and communications.

Edgewater Technology’s solution can empower Marketing and/or Store Operations by generating branded, marketing promotions that are seamlessly published and distributed to your customers and prospects.  Whether you are producing Personalized Direct Marketing at the corporate level or producing localized campaigns in the field, this solution has the flexibility to handle both situations.

Leveraging proven portal and print-on-demand technologies, our solution accelerates the fulfillment of customized marketing materials by assisting in determining the target audience, selecting the appropriate marketing collateral template and communication channel (e.g. direct mail or E-mail), reviewing resulting real-time data and targeted promotions and choosing publishing/printing options.

Benefits of Localized Multi-Channel Marketing Campaigns include:

• Enhanced targeted marketing by:
  • Improving direct marketing with the use of targeted demographic data;
  • Ensuring consistent corporate branding and messaging across all channels; and
  • Simplifying the complexity of today’s marketing campaigns.
• Integrated one-to-one or localized marketing process by:
  • Allowing easy access through a web-based portal;
  • Reducing time-consuming data transformation and verification; and
  • Providing a toolkit that corporate and field marketing can leverage.
• Increased operational efficiencies by:
  • Integrating targeted sales efforts between corporate marketing and the field;
  • Decreasing costs associated with additional printing and postal charges;
  • Enabling carriers to offer incentives to top store performers; and
  • Dramatically reducing the marketing cycle.

For additional information on Edgewater’s Localized Multi-Channel Marketing Campaigns for the Retail industry, click here or contact us at 800-410-4014.