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How Important Is Your Brand Image?  How Loyal Are Your Customers?  Could Your Organization Withstand a Break in Customer Confidence?
 

With every new report of a breach in customers’ Personally Identifiable Information (PII), organizations must reevaluate these questions.  Organizations must consider the risk to their reputation associated with securing, or failing to secure, customers’ PII.   A leading research firm in the information management space recently conducted a national survey to assess the negative reputation impact and customers’ level of concern at receiving data breach notifications.  The survey noted of the respondents who received breach notifications:

  • Nearly 20% terminated their relationship with the organization; and
  • An additional 40% considered taking their business elsewhere.  

Organizations are being held to higher customer expectations with respect to taking measures to adequately secure their PII.  Legislation has mirrored these concerns – thirty-five states have enacted legislation requiring organizations to disclose security breaches, with several other pending state and federal legislation efforts underway.

Edgewater Technology has developed a methodology to inventory, identify and evaluate the control structure your organization has developed to safeguard PII.  We can assist your organization with minimizing the possibility of a breach in customer PII and the risk of losing customers.  

To learn more about Edgewater’s PII expertise and capabilities, call us at 800-410-4014 or email makewaves@edgewater.com.

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