Implementing Web 2.0 Strategies for Healthcare Providers

The impact that Web 2.0 strategies have had on building online communities of shared interest has been astounding, but healthcare organizations have struggled with implementing these strategies in their own community building efforts.

Many hospitals are rushing to use Facebook, Twitter, blogs, RSS, YouTube and other social media tools, but are they doing it right? Is the use of social tools part of a cohesive strategy?

Edgewater's Internet Commerce Practice Director, Ori Fishler showcased opportunities for healthcare organizations to leverage Web 2.0 principles, as well as case studies of those who are doing it well.