Many organizations are struggling to understand why they should care about online social networks. They narrowly define them as blogs and message boards and dismiss both their relevance and their potential to generate new revenue. By failing to directly develop initiatives related to community, many companies are missing opportunities to take advantage of the inherent network benefits that online services can offer.

In this webinar, Edgewater posed the questions that are critical for evaluating social network revenue opportunities, and outlined the successful strategies of market leaders.
 
Presented:    March 12, 2009