Major Private Brand CPG Company Stocks Up on Kalido for Enterprise Information Management

• Kalido, a leading provider of information management software for enterprise data governance, today announced that Daymon Worldwide, the leading broker of private brand consumer packaged goods, will standardize on the Kalido® Information Engine™ for product, customer and supplier master data management (MDM) and an enterprise data warehouse. The projects are part of a strategic initiative to transform Daymon’s information management systems. Edgewater Technology (NASDAQ: EDGW), a Kalido systems integration partner, is working with Daymon on strategy, implementation and deployment as part of the strategic initiative. Kalido was selected by Daymon over six competitors, including two global mega-vendors. 
• Daymon requires an MDM solution that can manage significant data volumes and has the flexibility to accommodate an expanded product line, supplier network and customer base. The Kalido Information Engine was selected because it delivers a fully automated, business-model-driven solution that rapidly adapts to changing business needs. Easy-to-use design tools, dynamic warehouse capabilities, data governance and fully automated integration technology increase productivity and foster collaboration between Daymon’s business and IT stakeholders. 
• The Kalido Information Engine will map and manage a complex dataset comprising more than 500,000 product names and stock keeping units (SKU) from Daymon’s 5,000-plus suppliers and more than 100 retail customers such as Wegman’s, Meijer and Winn-Dixie. 
• The private label industry continues to grow as demand for private brand products has increased during the global recession. Even as the economy begins to rebound, private brand products continue to attract consumers. According to “IRI Times & Trends Report: Game-Changing Economy Taking Private Label to New Heights,” private brand unit share has grown to 22.8 percent (up 1.2 points) in the past 12 months. Dollar share has grown 0.7 points to 17.6 percent. This is in line with an August Nielsen report that found private brand sales were up 7.4 percent compared to the previous year, as well as Mintel’s recent findings that private brands saw twice the growth as branded items in 2008, largely due to the rapidly improving quality and packaging of store brands. Industry-wide, private label sales reached $83.3 billion by the end of 2008, up 10.2 percent from the previous year. This compares with an increase in total national brand sales of just 2.6 percent, according to Nielsen. 
• The Kalido Information Engine enables the rapid creation and management of rich data definitions, a critical benefit for a business that deals with an ever-changing line of hundreds of thousands of products among 10 retail trade lines. Configurable workflows automatically route invalid or incomplete data to the right individual in the business who can correct it to maintain a high level of data quality for downstream applications. 
• According to AMR Research, “While the scope of an MDM project varies, the longer the supply chain and the greater the supply chain complexity (that is, the number of supply chain relationships, the number and scope of manufacturing sites combined with product proliferation, constraints, and the nuances of the competitive environment), the greater the need for MDM.”¹ 
• Daymon joins a roster of world-class CPG companies in Kalido’s portfolio, including Procter & Gamble, InBev, British American Tobacco and Unilever.

Quotes

Mark Bieler, Chief Information Officer, Daymon Worldwide said: 

• “Kalido distinguished itself from competitors in two very important ways. First, the Kalido Information Engine is a complete information management platform that best fit our MDM, data warehousing and data quality requirements. In addition, the Kalido team’s intellect, experience, and responsiveness are impressive. We’re glad that Kalido is part of the team that is transforming our information systems.”

John Flavin, Senior Vice President of Strategic Services and Accounts, Edgewater Technology said: 

• “Master data management is a critical component of Daymon’s transformation project. The ability to better integrate, manage and share information within a complex value chain will sharpen Daymon’s competitive edge and position the company to capitalize on growth opportunities in the private brand business. The Kalido Information Engine is an exceptional fit with the MDM and data warehousing requirements of Daymon’s new information management system.”

Bill Hewitt, president and CEO of Kalido, said: 

• “Daymon understands the value of data is more than what data you have, it’s how you actively govern it. Kalido’s top-down, business model-driven approach to information management enforces workflow and business rules to ensure participation and compliance. The Kalido Information Engine’s ability to cover these key requirements is significant for customers who demand faster time to value and less risk in their information management projects.”

About Daymon Worldwide

Since it was founded in 1970, Daymon has led the way in the growth and development of Private Brand product quality and packaging design, consumer awareness and trust, and ultimately, category share. Daymon has grown into a worldwide company with 15,000 associates in 211 offices in 22 countries, and represents nearly 5,000 Supplier Partners. The key to the company’s success has been the empowerment of its great people to take risks, lead change and make a “Daymon Difference” in the world of Private Brand.

About Edgewater Technology

Edgewater Technology is a technology management consulting firm providing a synergistic blend of specialty Information Technology services primarily in the North American market. Edgewater Technology has the proven expertise to plan, deliver and manage integration services that improve performance and maximize business results. The company’s proven expertise enables them to bring complex technologies and systems together while minimizing risk, leveraging their clients' technology investments and delivering tailored solutions.

About Kalido

Kalido delivers industry leading solutions for turning bad data into meaningful business information. Developed through years of successful best practice implementations, Kalido’s robust, business-model driven information management engine governs data across the enterprise and automatically feeds information to industry standard BI platforms. Kalido software is implemented at over 250 locations in more than 100 countries with market leading companies. More information about Kalido can be found at: http://www.kalido.com.