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Web Analytics Services

The web is one of the most measurable media, but many organizations struggle to utilize web analytics to drive actionable insights and business results. Edgewater offers web analytics services with a pragmatic approach. We believe that the key to unlocking the meaning of the information is creating reports that your end users can relate to and draw conclusions from. We also understand that web analytics done well is not just about software application – it is a substainable program that involves people, processes and technology.

Offerings

Web Analytics Strategy
Assessments, Roadmaps, Data Quality Audit, Vendor Selection
Site Analytics
Site Conversion & Optimization, AB Split Testing, Marketing Campaign Performance
Program Management
Program Development, Report Delivery Plans, Documentation, Processes, Training
Web Analytics Application Implementation
Tagging Specifications, Report Development, Data Verification, Configuration
Web Analytics Integration
Dashboards, Marketing & CRM Application Integration, BI Reporting

Edgewater can tailor our web analytics offerings into a solution that meets you needs and helps augment and grow your existing web analytics resources. Or, for common problems, try one of the standard solutions below:

Problems and Their Symptoms

You know web analytics data is an important assest. You have an application, but you are not sure about what next steps take and need help building a long term vision
The web analytics data you have is confusing and unreliable. Users don't trust the information and reports often seem to conflict
You are launching a redesigned verison of your site, and need to have analytics in place to optimize and demonstrate the results to Sr. Management
You have web analytics reports, but they are hard to use and it is difficult to understand how they tie to business and site performance
Your organization has data coming from many different applications and costly resources are being consumed trying to pull together reports across systems by hand

Solutions

Web Analytics Strategy
Many organizations have implemented basic online reporting, but most do not realize the complete value of their investment. More>>

Web Analytics Audit
Next steps to take in order to improve online reporting. More>>

Related Thinking

Blogs

White Papers

Case Studies

10 Actionable Web Metrics You Can Use – Part 1
Joe Kamenar 2/11/2010

The end goal of a web analytics report should be to provide some guidance on how to take an action to improve how your website is meeting its goals. More>>

Understanding Multichannel Analytics
Joe Kamenar 2/2/2010

Multichannel analytics is a process where all marketing channels are analyzed to develop a more complete view of visitor behavior. More>>

Is Your Web Analytics Program on Solid Footing?
Joe Kamenar 1/15/2010

In this post, I will share with you four of the top ten fundamentals that you need to consider when building your analytics program. More>>

Ten Steps You Can Take to Improve Your Web Analytics Program – Part 1
Joe Kamenar 12/23/2009

To get more out of your investment in your web analytics tool, and to increase your conversions, here is a list of ten ways to get the most out of your web analytics program. More>>

6 ways to get your web presence and infrastructure in shape for 2010
Ori Fishler 8/12/2009

Here are 6 ways to revamp and strengthen your web sites and infrastructure on a modest budget. More>>

Know Your Customer: How Web Analytics can save your IT applications team money
Joe Kamenar 5/14/2009

Sure, you can build a web application that settles for the lowest common denominator — but why sacrifice when you might not have to? More >>

Top 5 Web Technology Trends for 2009
Ori Fishler 12/2/2008

As I look ahead to 2009, I see a few clear trends for web technology areas that are providing value in these rough economic times and are maturing to the point that companies cannot ignore anymore. More>>

The surprising link between web usability, customer satisfaction, and ROI
Ori Fishler 1/19/2009

It is amazing that we still need surveys to tell us that. More>>

Web Analytics: Resolving visit duration discrepancies 7/2/2008

We did some testing and research and discovered that the issue was actually a direct reflection on the fact that there are limited industry standards in web analytics. More>>